Week 11 - MKTG 3349: Display Networks and Call Extensions

Call extensions are compatible with any search ad, but some restrictions remain with the display network. This is referring to the type of campaign and where it can reach an audience via apps or websites. One important thing to note is that display network call extensions will only appear on modern smartphones, excluding desktops and old cellular technology.

When implementing call extensions to your search ad campaign, you want to make sure that you are allowing your reach to appear on the display network via smartphones, tablets, and laptops. Also, you can create your ad to appear as a quick dial button during business hours versus a number for information purposes. This is a really neat tool I suggest using because it provides users with an ease of access to seek for your services/products. Also, through search ad call extensions you can turn on call reporting which returns detailed data regarding conversions.