Week 12 - MKTG 3349: Surfing the Tsunami

Many businesses now are relying on artificial intelligence as support in the work environment as well as being implemented into new products. This is because AI is highly efficient at data gathering and processing optimal results. With AI becoming a trend, many people are going to want to finish their education in fields that have better security. Technology is constantly changing to make our lives easier and simpler, but as time passes the more vulnerable the job market becomes.

How does this relate to search engine marketing? AI could soon impact SEM because it improves the current marketing strategy in an efficient manner. From an employers standpoint, it is quickly automate processes that may take humans extended periods of time to work out. Also, it yet another way to differentiate your business model through technology of the future. It is important to keep an eye out for trends regarding AI so you have a better grasp as to what the future may hold for your career. While this is all speculation, it is hard to say what is to come for jobs in this field. I encourage better educating yourself over AI at accenture.com as it provides great insight (link at the bottom). Here are some of the most threatened jobs due to growth of artificial intelligence.

• Telemarketing 
• Couriers
• Support Specialists
• Market Analysts

https://www.accenture.com/us-en/services/digital/what-artificial-intelligence-really?c=acn_glb_artificialintelgoogle_11050550&n=psgs_1019&gclsrc=aw.ds&&gclid=Cj0KCQjwybD0BRDyARIsACyS8msEsY0Rdw_tx0wjeDHORbhstkiVpYuVQSYfcDO0iLCFHWG3WAnUYiUaAn7pEALw_wcB