Week 13 - MKTG 3349: Certification Significance

Certifications are additional achievements that display you are skilled and knowledgeable of a particular software or area. If you surf the internships and job postings on LinkedIn, you will find numerous positions that require or prefer certifications. While they are not a necessity for starting a new career, they most certainly make you look like a more valuable candidate.

In my experience from internship hunting, many interviewers point out the certification and use it to generate questions. During these interviews, I would recommend stating that you are certified just in case the candidacy process is automated through keywords on resumes. Nonetheless, certifications seriously improve your chances for landing a new job and indefinitely make your LinkedIn profile stand out from the rest. I also recommend adding other information such as course history (from higher education) to your profile as I was advised by Todd Kelsey.