Week 9 - MKTG 3349: Presence

One of the key ways to build presence on engines is ranking and bidding. These are because both focus on getting users attention since most people click on the first few links in a search result. Also, it is important to provide links to social media, websites and other useful links to get users to become fans. Exposure is the first step of the process, and then we hope that users attempt to learn more about the brand.

What is search engine presence? This is the visibility, reputation and awareness of a business on browsers such as Google. For example, businesses that show up late in search results have a low presence. While this partially depends on keywords, using Google analytics can be useful to judge what your presence is. Here are some general tips to create a stronger presence on search engines.

• Master SEO 
• Build an email list
• Competitive products/content
• Personalization