Week 7 - MKTG 3349: Search Audiences

Today I will be defining and discussing the significance of search audiences for search engine marketing. This is a targeted area of customers that is based off of your own data logging and some of Google's insights (if used through Google Analytics). The basic idea of this is that it allows marketers to focus on the "right" consumers easily and effectively. 

Google is constantly tracking analytics of consumer behavior and catching on to tendencies or trends. Therefore, identifying a search audience is significant being that it helps marketers get a wide reach to customers that have great potential. Being aware of your search audiences' characteristics can help businesses get a better understanding and further connect with the community. Some of these identifiable characteristics are...

• Prior site behavior
• Demographics 
• Similarity to current user base
• Offline behavior