Week 6 - MKTG 3349: Automated Bidding

What exactly is automated bidding? This is a strategy that automatically sets the bid for your ads based on its likelihood of activity. The key idea of implementing this into your search engine marketing strategy is that it takes some of the stress off the process. After setting performance goals, the automatic bid process does the hard work in order to meet them. Therefore, there it is not necessary for you to manually reset bids!

Why is this important? There are many factors that play into the success of online marketing, and the ability to have one less focal point allows creators to put a better effort into other areas. For example, if a creator is struggling with planning next quarters budget for marketing and bid prices, using a automated bid would allow the creator to put more time into producing a budget that will succeed.

After all, the more responsibilities taken incurs more chance for error. So take advantage of unique tools such as automated bidding!