Week 5 - MKTG 3349: Ad Extensions

What are ad extensions? They allow advertisers to display additional information along with a running ad. The purpose of doing this is to make the ad more relevant to viewers while also aiming at grabbing attention. Note that there are many different kinds of ad extensions. Below are some examples.

• Location Extensions
• Call Extensions
• Social Extensions
• Product Extensions
• Seller Ratings
• Sitelinks
• Offer Extensions

More often than not, ad performance increases when extensions are used. Why not take advantage of this simple input since it is free to utilize! Using an ad extension for running advertisements is another simple way to maximize your potential return. Although, there is a charge on clicks for extensions excluding seller ratings extensions. 

Make sure that the budget set for search engine marketing is estimating potential costs from every area!