Week 8 - MKTG 3349: Optimization

An optimization score is a prediction of how well your ad may perform. In order to receive a strong optimization score, your search engine ads will have to align with trends and remain relatable to the audience. Google ads data can help provide recommendations to help uplift your score. These suggestions are based off ad history, trends, search volume etc.

Why are these recommendations helpful? First of all, they can help your ad get more of an impact on your budget. There is a quick apply tool that analyzes better keywords for your advertisements and applies Google recommendations. Similarly, if it contradicts your search engine marketing plans, there is an option to dismiss. These are some of the key points in generating higher optimization, and it is in your control so take advantage!