Week 1 - MKTG 3349: Intro to Search Engine Marketing

Throughout this blog I will be sharing my ideas covering multiple areas in the field of search engine marketing. Before I get into that I would like to share a little bit of my background. I am a Student-Athlete at Benedictine University where I am studying business management and organizational behavior. Baseball has always been one of my passions and I am truly blessed to have come this far. I am in my junior year and plan to graduate on time next year!

On another note, what exactly is search engine marketing? This is the strategy where businesses will pay for their advertisements to appear at the top of searches based on keywords. Engines like Google is the perfect example because most people have experienced a search with a sponsored advertisement or some form of paid advertisement. These ads are often called PPC ads(pay-per-click ads) which actually can differ by appearance. There are many different ways to market your ads. Here are a few examples:

• Product Listing Ad
• Display Ad
• Video Ad
• Informative Ad